![]() In the event dialog, select the following options:.Click the new event button in the Events panel.Drag the Tap Area component from the Interaction folder of the Components panel to the stage, and position it over the call to action.Be sure your ad has a button or other clear visual call-to-action element for the user to click or touch.To get started designing your parallax ad, open Google Web Designer and drag the Parallax component to the stage. Viewability: Active view - All impressions (greatest reach)īuild a parallax creative Design your creative using Google Web Designer.Use the following settings to target eligible inventory: When you set up targeting, target smartphone inventory that's below-the-fold. In the sub-filter menu, click + add then select Parallax.Create an Inventory Availability report.To determine the volume of parallax impressions available: Parallax teases users through a cool scroll-based interaction, and as such, it is designed for below-the-fold inventory. Parallax is currently only eligible on Ad Manager inventory. Completely customize and differentiate your ad experience using Google Web Designer.Run these ad experiences at-scale across publishers on mobile web.Interactive ad experience that draws potential customers to engage with the ad while giving them complete control on how they engage with it.As the viewer scrolls through content on their phone, the ad is fully revealed. The format creates a unique perception that different image layers of the ad have different depths. It leverages a layered, parallax animation effect to capture attention in an interesting and non-intrusive way. ![]() ![]() Parallax is a beautiful, immersive display format designed for mobile web. ![]()
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